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Serving YOU, achieving YOUR goals,

and providing YOUR customers a

first-class experience.

ABOUT

Due to the national pandemic, many organizations have been required to eliminate staff positions to manage and reduce expenses. More and more organizations are turning to outsourcing services because of expertise and rising personnel costs. Outsource Sports Management partners with organizations across the United States to provide an array of services to athletic departments, conferences, sports and entertainment organizations, convention & visitors bureaus, sports commissions, businesses and charitable organizations. Our staff has first-hand experience with all aspects of event planning and operational execution, revenue generation efforts, strategic planning, comprehensive marketing and promotional campaigns, event day services, fan/customer/client engagement, customer service, corporate sports marketing and sponsorship advising, and more!

 
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Mission

Vision

To provide exemplary service, assist our partners with creative solutions and successfully achieve their goals.

To be a top choice for outsourcing services throughout the United States.

Values

EXEMPLARY SERVICE - we will build authentic relationships and go the extra mile.

UTMOST INTEGRITY - we will do the right thing and always make it right.

PERFORMANCE EXCELLENCE - we will chase perfection in expectation of achieving excellence.

GENUINE RESPECT - we will treat you the way you want to be treated.

HONEST HUMILITY - it's about you, not us.

 
 
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SERVICES

Below are examples of the services that Outsource Sports Management provides partners:

Event Operations

  • Event plans and operations

  • Events of all sizes

  • Manage entire event or certain aspects

Marketing Plans

  • Comprehensive plans

  • Marketing, advertising, promotions, media relations, publicity

  • Brand management

Revenue Generation

  • Ticket sales

  • Sponsorships

  • Fundraising

  • Special events

Facility Management

  • Manage operations

  • Planning

  • Capital projects

  • Project management

Event Day

  • Fan engagement

  • Customer service

  • Volunteer coordination

Hospitality

  • Premium seating

  • Premium service

  • Hospitality coordination

Corporate Advisement

  • Sports marketing plans

  • Sponsorship evaluation

  • Client entertainment

Consulting

  • Strategic planning

  • Fiscal planning

  • Special projects

Founder and President

Shannon James Ealy has been a sports administrator and business executive for 24 years. He has worked at the NCAA Division I Power 5 and Group of 5 levels, NCAA Division III level, the private sector and at a conference office. He obtained his graduate degree from Ohio University in Sports Administration & Facility Management.

His experience includes executive leadership of programs, divisions and administrative units, strategic planning, day-to-day operations, revenue generation, fiscal management, marketing, event planning and event operations, facility management and operations, hospitality, external affairs, internal operations and sport supervision.

Shannon is a man of faith and has three children - Alyssa, Brian, and Caitlin.

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Positions

  • President, Outsource Sports Management

  • Director of Athletics, University of Wisconsin-Platteville

  • Interim Director of Athletics, University of Alabama at Birmingham

  • Senior Associate Athletic Director for External Affairs & Internal Operations, University of Alabama at Birmingham

  • President, Birmingham Sports Ventures

  • Vice President, Alabama Sports Foundation

  • Director of Championships Marketing & Operations, Southeastern Conference

  • Marketing Assistant, University of Florida

 
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PREVIOUS EXPERIENCE

SOUTHEASTERN CONFERENCE​

  • SEC Football Championship Game

  • SEC Football Championship Coaches Luncheon

  • SEC Football Championship Legends Dinner

  • SEC Men's & Women's Basketball Tournament

  • SEC Baseball Tournament

  • SEC Softball Tournament

  • SEC Gymnastics Championship

  • Ticket Sales and Operations

CONFERENCE USA

  • C-USA Men's & Women's Basketball Tournament

  • C-USA Softball Tournament

UNIVERSITY OF FLORIDA

  • Marketing, Advertising, and Promotions campaigns

  • Home Event Management

ALABAMA SPORTS FOUNDATION

  • Brett Favre Celebrity Softball Game

  • Magic City Classic

  • SWAC Football Championship

  • U.S. Olympic Marathon Trials

  • U.S. Men's & Women's Soccer International Matches

  • AVP Pro Beach Volleyball

  • Comprehensive Marketing Campaigns

  • Revenue Generation

NCAA

  • NCAA Division I Women's College World Series

  • NCAA Division I Men's Basketball 1st & 2nd Rounds/Regionals

  • NCAA DIII Men's Basketball Tournament​​

UNIVERSITY OF ALABAMA AT BIRMINGHAM

  • Day-to-Day Operations

  • Revenue Generation

  • Fiscal Management

  • External and Internal Operations

WISCONSIN INTERCOLLEGIATE ATHLETIC CONFERENCE

  • WIAC Men's Basketball Tournament

  • WIAC Track & Field Championship

 

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